Burn The Fat, Feed The Muscle has been around a long time, at least in Internet years. It was released in 2003 and was one of the first diet and nutrition e-books ever published. Today there are e-books all over the web, not to mention more supplements, weight loss programs, ab machines, workout videos and "magic" diet pills than you can keep track of. Weight Loss - Burn the Fat Feed the Muscle. But after getting burned enough times, you eventually smarten up. You swear off "quick fixes" and you finally figure out the long way (through your own experience), about what really works; a calorie deficit, proper nutrition, intelligent training, changing your lifestyle and replacing your old negative habits with positive new ones.